Intulogic - Konzeption, Moderation, Entdeckung

All techniques are customised, developed further where required or adapted to suit a given context.

• Projective and creative market research tools
  
  • Story Telling
  • Metaphor elicitation
  • Learning Connect^TM
  • Qualitative Conjoint
  • Sensorial Measure of Design (SMD)
• Methods
  • Focus group discussions
  • One-to-one interviews
  • In-depth interviews
  • Ethnographic research, e.g.
    • In-home visits
    • Shop-alongs
  • Concept labs
  • Learning Connect^TM
• B2B-specific methods
  • Expert interviews
  • Customer satisfaction studies
  • Staff surveys
• Development of new research tools
• Team & knowledge building tools
  • Data dumping workshop
    
    Existing knowledge on a given brand or question is compiled and structured within a multifunctional team.
  • Team building workshop
    
    All the members of a multifunctional team are brought to the same level of knowledge. The objectives of the project are defined jointly. Any potential conflicts among the team are specified and team dynamics are converted into positive energy for the project.
  • Innovation building workshop
    
    New product and communication ideas are developed in a creative workshop. This can be done in-house or in combination with research among the relevant target group.
• Quantitative Methods
  • Product blind tests / concept & product use tests
  • Habits & practices studies / usage & awareness studies
  • Brand equity studies
  • Conjoint studies
  • Benefit laddering
  • KANO
  • Virtual test methods