Intulogic - Konzeption, Moderation, Entdeckung
Dr. Sibylle Schmidt
- Degree in food chemistry at the University of Munich, Germany
- 1995 Ph.D. in sciences at the University of Hanover, Germany
- Consumer psychology at the University of Frankfurt, Germany
- 10 years of management experience in the consumer goods industry, at Procter & Gamble, with the main focus on:
- Product and brand development in Europe and the USA, concentrating particularly on food and paper products
- Built up and led multi-functional project teams, from the conceptual phase to the market launch
- Design and management of qualitative and quantitative market research studies and moderation
- Development of market research tools and consumer need models
- Training of staff in qualitative research
- Member of BVM, the German Professional Association of Market and Social Researchers
