Our latest development: INTUMYND®

The power of the subconscious mind

With INTUMYND® we reveal true needs in a state of deep-set creativity and focused attention. To achieve this, we stimulate people to take on a meditative sensory journey into subconscious depths.  We let hearts speak, give intuition a voice and avoid censorship – honesty and openness are prevalent.

  • Direct access to the subconscious mind and making the most of its potential
    (creativity, intuition, deep-rooted habits, values, long-term memory)
  • Bypassing the critical instance (no politically correct answers, just the bare truth)
  • Stimulation of all senses for free association (resolution of deadlocked patterns)

Our methods are based on international standards: Offering our clients state-of-the-art tools is part of who we are. If these don’t yet exist, we invent them. INTULOGIC has developed its own research methods, and tailors these to your requirements.

For us, meaningful research is a prerequisite for competent consulting. We research your data intuitively and draw logical conclusions.

Our goal is to bring you added value.

Further Intulogic Specialties

In-depth research reveals hidden information

In the field we never just skim the surface – our aim is to penetrate the inner essence of what test subjects think, say, feel and do.
Using our special tools, your team and ours can observe behaviour and emotions directly and in depth within your target group.


Observe Me Blog

Exploring the target group’s behaviour and emotions in personal blogs. Unbiased contributions are observed and evaluated.

  • Raise awareness of the topic (especially in low involvement categories).

  • Identify specific priorities of the target group.

  • Capture their own word selection and speech patterns.


Observe My Behavior

Unbiased observation of test subjects at relevant key moments (e.g. shopping, check-in, consultation etc.).

  • Observe unconscious habits.

  • Understand the decision-making pattern.


Catch My Trend

Combining new global trends with the unarticulated needs and wishes of your target group.

  • Trends are brought to life specifically for your target group.

  • Directly deriving specific ideas for new products and services.


Sensorial Discovery

Guided journey through all the senses using creative tools from the Sensory Material Box.

  • Emotional benefits become tangible.
  • Abstract ideas are translated into sensory product signals.

A moderated process that facilitates understanding of your target group, proximity to the consumer and cooperation within your team.

  • Direct interaction between the team and the target group.

  • Productive team dynamics.

  • Practicable results that have the support of the entire team.

Lead User

Passionate lighthouse consumers lead the way into the future for your brand.

  • Hand-selecting trendsetters using an intensive screening process.

  • Detecting current trends within the target group.

  • Tapping into the inventor spirit of the lead users for needs-oriented innovations.

Metaphor Elicitation

Uncovering the deepest feelings and hidden thoughts regarding the perception of images and metaphors.

  • Appreciation for interrelations between unconscious feelings and desired product characteristics.

  • Mapping the benefit territories.


Stimulating the target group to freely associate themes and express their own dormant needs.

  • Your target group articulates needs from which functional and emotional benefits can be derived.
  • The “stories” give rise to creative and relevant advertising messages.
Team & Knowledge Building Tools

One team – one dream

We integrate ourselves into your team and seek to establish unity with our holistic approach. We create new standards for transferring knowledge and mutual understanding in order to achieve an effective workflow. We tap into our shared enthusiasm for devising ideas in order to generate positive energy that flows into the development of innovative and promising marketing and product concepts.

Knowledge Connect™

Gathering and synchronising knowledge

Your multifunctional team collates existing knowledge about your brand and your requirements and builds a shared knowledge base.

Team Building Workshop

Achieve more with a motivated team

Using an integrated knowledge base, the members of your multifunctional team work together to define project goals. During the process, (potential) team conflicts invariably come to light; transforming the dynamics of these conflicts into positive energy guarantees the success of the project.

Innovation Building Workshop

Into the innovation pipeline and onto the market

The project team develops and structures innovative ideas for products and communication during a creative workshop. In co-creation sessions with test subjects from the specific target group, these ideas can be tried and evaluated and then tested in practical applications for market success.


Proven and successful

Focus groups
In-depth interviews

Ethnographic research

In-home visits
In-salon visits
Concept Labs
B2B-specific methods
Expert interviews
Customer satisfaction