what we do

You want knowledge, have specific issues and need precise results. Before we choose the best tool for the job, we analyse your project. Together, we focus on clearly formulated goals.

Goals

strong
brand

Develop a unique brand essence.

Forge emotive brand loyalty.

Anticipate market development.

Agile
team

Generate positive energy in the team.

Build a sound knowledge base.

Reduce disruptive friction losses.

Provide motivation for goal-oriented cooperation.

Decoded
target group

Precisely define the target group.

Appreciate and integrate cultural differences.

See, know and understand the hidden needs of the target group(s).

Captivating
communication

Develop and evaluate advertising concepts.

Formulate and test product claims.

Identify word mark and design.

Ground breaking
innovations

Populate the innovation pipeline.

Create exciting novelties.

Make it mine – Make it yours:
Individualise products.

Implement product ideas and evaluate prototypes.

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Pioneering
trends

Bring global trends to life for your brand.

Translate trends into product ideas.

Tools

Our methods are based on international standards: Offering our clients state-of-the-art tools is part of who we are. If these don’t yet exist, we invent them. INTULOGIC has developed its own research methods, and tailors these to your requirements.

For us, meaningful research is a prerequisite for competent consulting. We research your data intuitively and draw logical conclusions.

Our goal is to bring you added value.

Intulogic Specialties

In-depth research reveals hidden information

In the field we never just skim the surface – our aim is to penetrate the inner essence of what test subjects think, say, feel and do.
Using our special tools, your team and ours can observe behaviour and emotions directly and in depth within your target group.

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Observe Me Blog

Exploring the target group’s behaviour and emotions in personal blogs. Unbiased contributions are observed and evaluated.

  • Raise awareness of the topic (especially in low involvement categories).

  • Identify specific priorities of the target group.

  • Capture their own word selection and speech patterns.

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Observe My Behavior

Unbiased observation of test subjects at relevant key moments (e.g. shopping, check-in, consultation etc.).

  • Observe unconscious habits.

  • Understand the decision-making pattern.

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Catch My Trend

Combining new global trends with the unarticulated needs and wishes of your target group.

  • Trends are brought to life specifically for your target group.

  • Directly deriving specific ideas for new products and services.

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Sensorial Discovery

Guided journey through all the senses using creative tools from the Sensory Material Box.

  • Emotional benefits become tangible.
  • Abstract ideas are translated into sensory product signals.

A moderated process that facilitates understanding of your target group, proximity to the consumer and cooperation within your team.

  • Direct interaction between the team and the target group.

  • Productive team dynamics.

  • Practicable results that have the support of the entire team.

Lead User

Passionate lighthouse consumers lead the way into the future for your brand.

  • Hand-selecting trendsetters using an intensive screening process.

  • Detecting current trends within the target group.

  • Tapping into the inventor spirit of the lead users for needs-oriented innovations.

Metaphor Elicitation

Uncovering the deepest feelings and hidden thoughts regarding the perception of images and metaphors.

  • Appreciation for interrelations between unconscious feelings and desired product characteristics.

  • Mapping the benefit territories.

Storytelling

Stimulating the target group to freely associate themes and express their own dormant needs.

  • Your target group articulates needs from which functional and emotional benefits can be derived.
  • The “stories” give rise to creative and relevant advertising messages.

Team & Knowledge Building Tools

One team – one dream

We integrate ourselves into your team and seek to establish unity with our holistic approach. We create new standards for transferring knowledge and mutual understanding in order to achieve an effective workflow. We tap into our shared enthusiasm for devising ideas in order to generate positive energy that flows into the development of innovative and promising marketing and product concepts.

Knowledge Connect™

Gathering and synchronising knowledge

Your multifunctional team collates existing knowledge about your brand and your requirements and builds a shared knowledge base.

Team Building Workshop

Achieve more with a motivated team

Using an integrated knowledge base, the members of your multifunctional team work together to define project goals. During the process, (potential) team conflicts invariably come to light; transforming the dynamics of these conflicts into positive energy guarantees the success of the project.

Innovation Building Workshop

Into the innovation pipeline and onto the market

The project team develops and structures innovative ideas for products and communication during a creative workshop. In co-creation sessions with test subjects from the specific target group, these ideas can be tried and evaluated and then tested in practical applications for market success.

Standards

Proven and successful

Focus groups

In-depth interviews

Ethnographic research

e.g.
In-home visits
Shop-alongs
In-salon visits

Concept Labs

B2B-specific methods

Expert interviews
Customer satisfaction

Process

Our approach to successful research has three main pillars: During conception, we gain a basic understanding of the issue. During moderation, we use functioning tools to achieve truthful results. During discovery, we reveal the secrets behind the apparent facts.

We think outside the box.

Conception

During the conception phase, we attach great importance to an in-depth status analysis. The more precisely this is formulated now, the better assured the results are at the end of the process.

We define:

  • Questions and requirements from key stakeholders
  • Hypotheses from marketing, product development, communication
  • Project goals of the entire team
  • The target group

Moderation

Moderation prepares the way for the best results. Using our tailor-made tools, we tap into our core competences: listening – watching – understanding. We get close to the target group, motivate the test subjects to provide us with statements and actions that respond to your issues and collect all the data precisely and in detail. Everything that is said and done contains statements that we translate for you.

Discovery

The conclusion and pinnacle of our research: revealing secrets.
Using the findings we obtain through moderation, we examine the hypotheses formulated during conception, develop new theories and present clear, practicable recommendations that will take you by surprise, give new impetus for your work and help your company create innovative products.

We generate aha moments for the future of your brand.